Nice Rice: Ready-To-Eat White Basmati Rice

Nice Rice's Great Taste Award-winning Pure Basmati, cooked and ready-to-heat and on your table in under 2 minutes... super convenient, but really tasty, too. Their Pure Basmati is the foundation of our range with a light, fluffy cooked texture and a characteristic aroma and flavour, these elegant long grains make other rice seem, well, ordinary.

And their rice isn’t just delicious - it’s better for the planet too. They source 100% of their rice from pioneering farmers who are reducing CO2 emissions and conserving precious water resources. So, buying Nice Rice means you’re helping create a more sustainable rice industry. It’s rice, done better*.

*BETTER TASTING RICE
They use a single origin, heritage variety basmati across their range.
No artificial colours, flavours or preservatives.

*BETTER FOR THE PLANET
Rice farming has a shocking sustainability record. CO2-eq emissions from flooded paddy fields are a huge contributor to climate change. In fact, beef is the only food with higher global emissions. They source our rice from pioneering farmers who prioritise sustainability, cutting CO2-eq emissions by 49%.

*BETTER WAY OF DOING BUSINESS
They pay farmers a premium price for committing to sustainable farming. That way they can help farming communities out of poverty and help the planet at the same time.
They also donate 2% of our revenues to train more farmers in the sustainable farming practices.

What's Nice Rice? Put simply: it's rice, done better.
Top quality grains farmed to the highest standards of sustainability, so you can enjoy better tasting rice, that's better for the planet, and a better way of doing business, too. From a group of pioneering farmers in Haryana India, to Nice Rice in your kitchen, together we're creating the future of rice. Join us and be part of a positive change for our planet, one pack of rice at a time.